|Unvailing of the new logo for Japan Center Garage Corporation
People honoring the unvailing(L-R) JCGC board Member-unidentified, Counsel General of Japan-SF Uyama, District 5 Supervisor-Valle Brown, Designer-Lauren Lee, JCGC President(Rodney Yee) , JCGC Board Member-Arcadi Kolchak, JCGC Board Member-Dana Merker, JCGC Counsel-Claudine Cheng, JCGC Board Member-Rich Hashimoto (Photo by William Lee)
During the opening of 2018 Aki Matsuri, the Japan Center Garage Corporation(JCGC) – operator of the Japan Center Garage, unveiled a new logo to use to enhance their marketing of the garages at the commercial core of Japantown. The JCGC operates the garage under the Japan Center East and West Malls (Japan Center Main) as well as the garage under the Kinokuniya Mall and AMC Theaters (Fillmore Street Annex) . The process looking for a new logo started in August with a general call for logos and the the selection committee received many entries. After careful consideration, the JCGC board selected a design by San Francisco born Lauren Lee (image below).
Claudine Cheng, legal counsel and one of the implementers of the logo contest for the JCGC said of the need of the redesign, “The Garage Corporation board of directors was looking for a redesign of the logo to achieve better results in terms of branding and raising awareness of the garage for all visitors to Japantown.”
The whole Japantown community is really excited. Rich Hashimoto, operating manager of the garage said “As we exit the current year, this new look for the garage will make our new year special and hope to renew our continued commitment to the Japantown community and its visitors.”